About Us
Excelr8 is a Community Interest Company (CIC) delivers and focuses on the physical and positive mental wellbeing of individuals, offering bespoke multi sports programs.
Welcome to EXCELR8
We are a Community Interest Company (CIC) dedicated to benefiting our community through enriching activities in sport, education, and personal development.
Established in 2020, EXCELR8 was created by the community, for the community — with a vision of providing accessible, high-impact programs that improve lives and build brighter futures.
Proudly based in Sandwell, we work in the heart of West Bromwich’s diverse and vibrant communities, delivering inclusive and culturally aware activities from our main hub at West Bromwich Leisure Centre (WBLC).
We are passionate about inclusion, empowerment, and creating lasting local impact — ensuring no one is left behind in their journey to better wellbeing and opportunity.
Why We Exist
EXCELR8 exists to tackle inactivity, inequality, and disconnection by using sport and physical activity as a catalyst for change.
We work to:
Break down barriers to participation for underserved and marginalised groups
Address mental health challenges through positive engagement and resilience building
Bridge gaps in access, education, and opportunity — particularly for young people and families
Our purpose is grounded in the belief that sport is more than play — it’s a powerful tool for social good.
Our Vision
Our vision is to build a healthier, more connected society — where every individual feels empowered, included, and supported to thrive.
We strive to:
Promote...
participation and positive lifestyle choices
Foster...
personal growth through sport and education
Drive...
engagement and excellence in everything we deliver
We see sport as a vehicle for long-term wellbeing, social cohesion, and community transformation.
Our Pillars of Impact
Our Pillars of Impact represent the core values that guide our mission and drive meaningful change. Each pillar reflects a commitment to empowering communities, promoting wellness, fostering education, and creating sustainable solutions.
Community Cohesion:
Bringing people together, celebrating diversity, and building unity across Sandwell.
Wellbeing:
Supporting mental, emotional, and physical health through inclusive, meaningful engagement.
Education & Training:
Creating learning opportunities that empower individuals and unlock potential.
Sport in the Community
Making activity fun, accessible, and transformative — where everyone can take part and progress.
Physical Activity for Life:
Instilling lifelong habits that promote health, confidence, and positive identity.
What We Deliver-At WBLC & Beyond
Multi-sport coaching
for children, young people and adults of all abilities
Curriculum-aligned
Curriculum-aligned PE and after-school programs in local schools
Holiday Activities
Holiday Activities and Food (HAF) programs and holiday camps
football developmen
Weekly football development sessions at our Development Centre
Family-based activities
that bring households together through movement and play
Wellbeing workshops
focusing on nutrition, self-care, and mental health
Mentoring & leadership
Mentoring and leadership pathways for young people
Community events
Community events that celebrate inclusion, talent, and togetherness
EXCELR8 Sports, Community & Education
Our unique strength lies in combining sport, community engagement, and education to deliver well-rounded support.
We provide:
Sports & Fitness
Structured, inclusive sports coaching and fitness programs
Development
Mentoring and personal development for young people
Workshops
Workshops on healthy lifestyles, confidence, and resilience
Leadership
Educational opportunities and qualifications in sport leadership
Volunteering
Volunteering and employment pathways in community sport
Governance & Management
EXCELR8 operates with strong leadership and governance, guided by:
A robust management structure
Clear standards of safeguarding, equality, and inclusion
Transparent delivery
and community accountability
Our Story So Far
Delivered key active projects
that directly tackled health inequalities in our most underserved neighbourhoods
Partnered
with local community groups, grassroots organisations, and councils to ensure our work is locally relevant, collaborative, and impactful
Enclusive and engaging
Provided inclusive and engaging sessions that reached children, families, and individuals who traditionally face barriers to participation
Created safe spaces
for young people to thrive through sport, mentoring, and development
Built long-lasting relationships
with schools, community centres, and voluntary groups to embed sustainability into everything we do
Partnerships & Collaborations
Schools, local authorities, and voluntary sector groups
Youth services, public health teams, and community leaders
Businesses and funders to build capacity and scale our impact
Volunteers and mentors who share our values
Get Involved
Volunteer, mentor, or help lead a session
Access training and development opportunities
Fund or sponsor a program
Share our work and grow our impact
Contact & Connect
Speak to our team
about how we can work together
visit us
Visit our website or join a session at WBLC
Follow us
on social media to stay updated
Book now
Book a community workshop, school visit, or camp
